ELOOP is an independent start-up founded in August 2017 by four vienna locals. Unlike many other carsharing providers, ELOOP is not an OEM or another large corporation.
Until early 2019 company was know as 'Caroo'. Under the old name, the start-up has raised € 330k from 220 investors in a crowdinvesting campaign.
In the meantime, ELOOP has received numerous grants and pulled other investors on board. In addition, a cooperation was made with 'Wien Energie'. In June 2019 the E-Carsahirng service launched for the public.